The One Traffic Tool Every Product Owner Should Be Using…
Content wears the kings crown and gets to sit on the throne. It also rules the universe. Content truly is royalty when it comes to producing sales, gaining trust and establishing credibility. As it is not a good idea to advocate you stop providing quality information to your list of subscribers, another list is one composed of those who could care less about content.
“What is this type of list?” you ask. – The “announcement list”. At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.
——————————————————-
What Is An “Announcement” List?
——————————————————-
DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces “Come check this out, XYZ has just been released!” When you first think about this, you probably think, “Why would I even consider joining a list that is only a sales pitch and has no content?” Said that way, it really doesn’t appeal to me either. But we aren’t going to say it that way so How do you say it?…
——————————————————-
How About An Example “Announcement” List?
——————————————————-
When visiting my site you’ll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.
That is ALL! They don’t get newsletters or blog posts or special reports or ezine articles. No content of any kind. Merely an announcement of a new product. So far, over 2,822 subscribers have chosen to buy many of the PLR offers “announced” to them.
Why does it work? Let me give you plenty of reasons…
1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list
2. It’s not billed as an “announcement list”, but rather a “Free PLR Club”. Big, big difference in perception.
3. It has it’s own domain name, further adding to the perceived value and importance to those who join.
4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.
5. An example of cost is provided with what you can purchase presently. This further shows the “value” of the complementary membership.
Okay, the big kicker that makes creating the “announcement list” a total no-brainer… my affiliates are free to give away “no cost” memberships to the club! Just like what they got when they joined. Then when someone buys an offer through their referral, they get paid on the sale. So I get gobs of people wanting to promote and build my list for me. It is win-win-win.
Right now the wheels are churning, er turning…
——————————————————-
What Kind Of “Announcement” List can I Build?
——————————————————-
There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…
* PLR List. You can swipe my idea and create a list of private label rights buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. How about becoming the “go to” guy or gal to share breaking news about your industry?
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. You need a list of people who you offer “an incentive” to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
While all nine of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let’s not forget that there are a lot of queens, princes, dukes and earls out there too.
Jimmy D. Brown, one of the most respected online marketing gurus, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. You can benefit from those years of experience and also get full PLR rights to many of his best-selling products – at ridiculously LOW prices (I’m talking Ten Bucks). Run, immediately to his website
