Small Business Marketing – Apr 13 – Day 23 of 45 Days to Freedom Challenge
Today started out earlier than normal at about 8:15 AM. After doing my normal morning ritual of getting breakfast and reading for about 30 minutes I got into my day.
I had to talk with a few people including my brother, my coder in Thailand, and my cabinets client. This burned up quite a bit of time as it always does but was necessary.
After that I talked to Steve a little bit about how the day was going to play out and the things we needed to get done. Then I went to work on the final two videos in the 3 video series for home buyers.
Andrew and Barb went out to a property in Spicewood that had lake views. It’s a probate property which is going to be listed for $2.5 million.
Andrew got quite a lot of video footage and footage of them driving around the neighborhood so this was a very good use of time. Barb got paid to stage this place and give advice to the owners.
Unfortunately, Steve sent both of the ZX3 Kodak camcorders with Andrew so we did not have any camcorders to shoot the video footage we needed to shoot. So that was a bust.
Instead we went over to Flores’ to have some lunch. We got up to the Keller Williams Southwest market Center 30 minutes early for a presentation by Ben Kinney on how he does his real estate business in Bellingham Washington.
This was a very informative 2 1/2 hour presentation. He talked about his top traffic sources, how he’s getting that Web traffic, what kind of conversion tactics he’s using, some of his ads that we could look at a terms of their headlines and body copy, as well as going through some of the scripts he uses when he’s talking with buyers and sellers.
This got my mind swimming with ideas that we can start implementing immediately. It was also excellent validation for Steve to see someone else talking about the ideas I’ve been talking about with him for the past 3 weeks.
We met up and talked a little bit with Ken Renner who’s a local real estate agent making excellent use of video.
Andrew got the video footage labeled and downloaded from the camera so we have that ready for editing. He also got some of our craigslist ads built.
Steve went to a local meet up group and got to mastermind with some excellent players.
Looking forward to another exciting day tomorrow as the 45 days to freedom small business marketing challenge continues to roar on and you can follow it all on twitter.
