Small Business Marketing – Apr 15 – Day 25 of 45 Days to Freedom Challenge
Awoke around 9 AM and got my breakfast and did some reading. Then I showered up and got business ready for our meeting with our contact at Gracy Title.
Ken is our contact over there and we talked about many interesting things. He mentioned some of the things he was doing in his business which increased his business in 2010 by over 30%.
He’s doing mostly old-school things sending out e-mail communications and information through e-mail to his contact list. As well as making phone calls reaching out to his contact list.
Some interesting ideas he brought up that we could potentially use are educational information on the homestead exemption, how to protest your tax appraisal, holiday promotion ideas, seasonal and event style of information, as well as doing some charity things which Gracy Title would be willing to be a sponsor of.
It was definitely an interesting meeting and he will be an excellent contact to have.
The meeting lasted much longer than anticipated going well past 12. I figured it would be a 1-hour meeting but it was definitely a good use of time.
We got back to the office HQ and Andrew got 21 different craigslist ads built. So he was productive.
Steve and I were working on shooting videos. We got this cool free Teleprompter software that is making our videos go so much smoother and better. The eye contact level with the camera and overall competencies Steve has is exciting.
We got done 2 different intro videos and 2/3 of three other educational videos we are making for homebuyers. For the 3 homebuyer videos all we have left to shoot are the middle scenes which will be done in screen flow using a slideshow.
This was definitely the most productive day we’ve had so far in the 45 days.
Barb also got a tremendous amount done. She showed a house to one of the lease clients who put in an offer to get it. She also received an offer on one of her listings which her seller accepted.
It was a buyer who is already preapproved and wants to close within 3 weeks. It was $5000 under the listing price but because of the strength of the buyer and the desire to close quickly the seller accepted it.
She missed out on an almost $800,000 listing but we learned a lot about what we need to improve in terms of her listing presentation. We are working on making this presentation as strong as it can be as we speak.
The 45 days to freedom small business marketing challenge is heating up on twitter.