Small Business Marketing – Apr 19 – Day 29 of 45 Days to Freedom Challenge
Today I was scheduled to be over at Steve’s at 10 AM for filming of the screen flow videos. These are the middle portions of the videos “top 3 things you must know before buying your home”.
So I work up extra early at 8 AM because I need to do a few things before leaving. I ended up talking on the phone right when Brian called. My roommate also asked me to ask to interview me for a paper he is writing for his college class.
This was an unexpected detour of time but I did wake up early and so took the 10 minutes to help him out.
One of the most important things I’m learning in the CD series “Good to Great” is your “stop doing list” is as important if not more so than your “priority list”.
I knew we had meetings at Sente Mortgage and to learn Final Cut Pro at the Apple store at Barton Creek at 4 PM. So our afternoon was basically taken up.
We had the time block from 10 AM to 11:30 AM to get 3 Screen Flow videos shot and in the can. Steve got some good practice in on his first 2 takes but we didn’t get final footage.
The meeting at Sente Mortgage was outstanding and I got a number of good golden nuggets we can put into play right away.
A couple of things to take note are that people under the age of 40 would rather YouTube search something then Google search it. This was a major revelation to me to confirm this only because I usually go to YouTube first myself.
YouTube is now the world’s 2nd largest search engine.
The other revelation is that 73% of people online would prefer to work with a real estate agent who uses video but only 12% of agents actually use video. So this is a gaping hole in the marketplace that we can fill and take advantage of in a massive way.
And we’re already on the fast track but this was excellent confirmation and validation we’re taking the proper steps and prioritizing the right activities.
Final Cut Pro is an extremely powerful tool and I’ll definitely have to go back to multiple sessions to get a better handle on how to maximize all of its capabilities. And its capabilities are so vast I may never know the full extent of them.
But the upside is it’s so powerful we’ll probably never need to use its full capabilities for the videos we’re doing. We can crank out some pretty damn professional looking videos right now using the skills we have.
Once we got home Steve did a final take through and got the screen flow videos done. So they are in the can ready to be edited. Then we’ll upload them to YouTube and start promoting the heck out of them.
We also went on a wild goose chase for an iMac 24 inch on craigslist I’ve been hunting down. But as these things sometimes go if it was meant to be the deal would have happened. Since it did not I’m okay with that and still on the search for another deal.
Follow the story as the plot thickens in the 45 days to freedom small business marketing challenge here on twitter.