Small Business Marketing – Apr 21 – Day 31 of 45 Days to Freedom Challenge

Yesterday started at 9 AM.

I had some ideas rolling around in my head last night about different video scripts and things we should be doing. Steve mentioned that Rocky Creek had sold over 47 homes already and it’s only been open in 2011.

This is a new neighborhood which is only 3 1/2 months old and has already sold 47 properties. It’s definitely the hopping neighborhood and the hottest one around in Austin.

So we’re doing a major shift to focus on selling homes in the Rocky Creek neighborhood.

I started developing some sample video scripts we’ll use for this campaign. It’s going to be a point of our focus for the finish of the 45 days to freedom small business marketing challenge.

I also worked on a checklist for how to build and post our craigslist ad. This is going to be a major point of focus so we have to do this correctly.

The notification feature on our mobile marketing platform is still not fixed even though our contact said it was. Don’t have any idea on a timetable for when it will be corrected.

Steve and Andrew went out to the luxury property where we’re having the open house tomorrow on Good Friday. The new wide angle lens is performing spectacularly well for getting video footage inside of homes.

This is an absolutely spectacular property which it would be fantastic to get sold today. Definitely worthy of the $1.339 million price tag carries.

It also got Steve’s juices flowing again. He’s excited about the possibilities.

I posted a couple of ads on craigslist promoting the luxury open house on Good Friday. One was just a basic ad and the other included the video footage. We had created a video the night before which came out pretty well.

I also posted it around on Facebook. Steve and Barb also posted it to their Facebook.

On the way back Steve and Andrew stopped in the Rocky Creek area to get some video footage there. It was windy as hell but they did get some quite spectacular footage.

Back at the HQ we met up and did a daily run down. Then the most exciting part of the day happened.

Earlier in the day I had contacted a couple of people off of Craigslist regarding their Apple computers. I talked with a guy named Matt about his 24 inch iMac that met my price criteria and also had the hardware I wanted.

It’s been about a two-week process monitoring Craigslist so I was getting tired of it.

Only the day before I had a spectacular Mac Pro that I had found for 1200 bucks which had a 3.4 GHz quad core, 16 gigs of RAM, 4 TB raid hard drive, 2 extra 1 TB hard drives, all kinds of software, a TV out black magic card and it was an absolutely sweet system even though it was from 2008 so already three years old.

So we got there even though it was way out north off of North Lamarr to test out the system. Everything checked out in terms of the hardware and software that I wanted on it so I bought.

We’re now ready to rock when it comes to video editing and being very productive and efficient.

Upon returning to the HQ we enjoyed some pizza because Papa Johns was doing a buy one get one free day.

Andrew was recording a webinar about Google’s latest update. I’ll be interested to check this out tomorrow.

Barb started her Bold class today. We did a recap and it seems like an excellent program which is really going to move her forward in the business. I can see her skills increasing already.

Tremendous productivity today and you can follow all the small business marketing challenge updates over on twitter.